This update can take about two weeks to roll out.
Google has released the September 2026 spam update and said this update will about two weeks to roll out. This update applies globally and to all languages, Google added.
More details. Google posted about the update on its incident dashboard and wrote:
Released the September 2026 spam update, which applies globally and to all languages. The rollout may take up to two weeks to complete.
You can learn more about Google spam updates in this Google help document.
Why we care. This is the fourth Google spam update announced in 2026, the last one was the August 2026 spam update. If your site was not impacted, then you are good to go – at least for now.
There will always be cases of sites not spamming Google that get hit by a spam update but hopefully that won’t be one of your sites.
